For Novus by BentallGreenOak, we delivered a bold and cohesive brand program that redefined the rental experience in downtown Toronto. Beginning with logo, colour palette, and brand positioning, we built a visual identity that balances contemporary elegance with everyday livability. We designed a fully responsive website, produced a cinematic hero video, and art-directed a complete library of lifestyle and architectural photography.Brand: Logo, Colours, System, Positioning, Strategy, etc.
